What you need to know about SEO optimization!

November 2023 | Mirjam Horz
last updated on 06. November 2023

In today's digital world, it is crucial that websites and blogs are found by search engines such as Google. Search engine optimization (SEO) is the process of optimizing a website or blog to improve its visibility in search results. In this blog article, I will introduce you to some basic techniques for SEO optimization of your website or blog.

1. Keyword research

Keyword research is the first step in SEO optimization. Use tools such as the Google Keyword Planner or SEMrush to find out which keywords your target group uses to search for your products or services. Use these keywords in your titles, headings, metadata and text content.


2. Create high-quality content

To optimize your website or blog, you should provide high-quality content that is relevant to your target audience. Create content that is informative, entertaining or helpful and achieves high engagement from your target audience. The quality of your content is actually the most important factor in search engine optimization (SEO).

Transcription software can help you improve the quality of your content by automatically creating transcripts of your videos or podcasts. This means you can also make your video content available in text form, such as a blog post.

3. Optimize your metadata

Your metadata is the information used by search engines to index your website. Make sure that your metadata, including title tags and meta descriptions, contain relevant keywords and provide a clear overview of the content of your website or blog.

4. Make use of internal links

Use internal linking to better structure your website or blog and offer your visitors better navigation. Also use relevant keywords in your anchor texts to improve your SEO optimization.

5. Use backlinks

Backlinks are links from other websites that point to your website or blog. Backlinks are an important factor for SEO optimization as they signal to Google that your website or blog is relevant and trustworthy. Try to get high-quality backlinks from trustworthy websites in your niche.


6. Optimize your Core Web Vital

Core Web Vitals are an important factor in search engine optimization (SEO) as they influence the usability and user experience of a website. These Vitals relate to certain criteria such as the loading time of a page, the interactive response time and the stability when loading the page. Google has declared Core Web Vitals to be an important ranking factor and has integrated them into its search engine algorithm since 2021. It is therefore of great importance for website operators to take these criteria into account when optimizing their websites to ensure they rank well in search results and provide a positive user experience.

SEO tools such as Semrush or Sistrix have integrated the Core Web Vitals into their systems. However, there are also free alternatives that allow you to easily analyze the Core Web Vitals, such as experte.de.

Google offers its own tool, the Google Search Console, to obtain relevant information about your website. However, this requires changes to the DNS settings of the domain provider.

7. Make use of social media

Social media is an important factor for SEO optimization as it increases your reach and helps you get more backlinks. Use social media platforms such as Facebook, Twitter and LinkedIn to share your content and reach your target audience.

8. Use markups

Markups are structured data that can be added to your website or blog to help search engines better understand your content. You can easily generate markup files using Google's Markup-Helper. These are simply inserted into the page as an HTML block.

Overall, there are many factors to consider when SEO optimizing a website or blog. However, by implementing these basic techniques, you can improve your website's visibility in search results and drive more traffic to your website or blog. Remember that SEO is an ongoing process and that you should constantly develop your website.

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