Media trends 2023

November 2023 | Christina Jacob
last updated on 08. November 2023

Despite a certain amount of news fatigue among consumers, which is certainly due to the predominantly negative reports from the coronavirus period and the war in Ukraine, the media industry is changing constantly and ever faster. New technologies and platforms offer consumers more and more opportunities to access information and entertainment. 
The way in which media is used and which content is preferred has also changed rapidly in recent years. Time to get an overview of the media trends for the coming year.

1. constructive journalism

The daily flood of bad news can be depressing and exhausting - climate catastrophe, wars and the energy crisis make some people simply switch off. News fatigue combined with the news skepticism that arose during the coronavirus crisis presents journalism with a major challenge: how can traditional media present their content in the future? One way to counteract the multitude of negative news is constructive journalism with its holistic view of events. Constructive journalism offers background information, shows possible solutions and courses of action and presents an overall positive perspective as opposed to simply presenting conflicts and grievances.


2. use of artificial intelligence (AI)

Since the release of the chatbot ChatGPT in November 2022 at the latest, it should be clear to everyone that artificial intelligence is no longer a niche technology for certain industries, but has arrived in the middle of our everyday lives. The new application, which is accessible to everyone, can write poetry, provide movie soundtracks in the right style, answer complex knowledge questions and write programming code on demand.
Sooner or later, content created by artificial intelligence will also influence, if not revolutionize, the media. This is an exciting development, but one that should still be treated with caution, as errors can creep in and there is no transparent source base.

3. content & storytelling

Telling stories that are geared towards the wishes and needs of subscribers - this could bring more users to digital platforms and play an increasingly important role in marketing strategies. The media can reach and retain a larger audience with stories in text, video and audio format that are tailored to the target group, while also conveying important information. 
Storytelling is also an important tool for companies to build brand loyalty and trust with strong narratives. AI writing tools can be used to quickly generate a lot of content that effectively captures the attention of target groups.

4. further development of podcasts

In recent years, podcasts have become a popular medium for the creation and consumption of content. The development of new technologies and platforms has made it easier to produce high-quality audio content. This has led to a professionalization of podcasting as a media form that can reach a wider audience and achieve greater impact. This trend is likely to continue.

5. web3 and metaverse

Two exciting new developments in the digital world: Web3 and Metaverse. Web3 is a decentralized platform that allows users to securely access the Internet without having to rely on a third-party provider. In the virtual universe of Metaverse, users can create their own virtual world. Both technologies have the potential to revolutionize the way we interact with each other online.

With the development of new technologies such as 5G and artificial intelligence, media companies and content creators will have more opportunities to reach their audiences. We can expect an increased focus on video content and interactive experiences, media producers will use AI-powered tools and platforms to create tailored content that meets the needs and interests of their audience.

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